The love and passion for jewellery has been passed on since 1960, from one generation to the next, from a classic and elegant style to a creative and innovative one, always maintaining the grace and refinement of a unique product.
The company is now managed by Cristiano Baccarini who has taken up on his father’s legacy by proposing a style that meets the needs of a changing market and an increasingly attentive demand, giving life to new collections that have become iconic for the Adams brand.
Today, jewellery must be able to represent the person wearing it, almost as if it were a piece of jewellery designed specifically for that person. Therefore, in addition to unique Italian craftsmanship and tailoring, Adams jewellery wants to tell a story, a way of living and feeling, not luxury for its own sake but elegance that tells a story about itself.